Creating a Character

I am designing a character for my game, the cave.

http://thecave-progression.blogspot.com/

"kelly" (to the left), is not a main character but she will appear at some stages throughout the game.
Already i have come up with barriers with the design.
She is not a heroine type like lara croft or Nintendo's Perfect Dark; Konoko. But she will appear by your side in battle.

unlike lara, i have created Kelly as average as i can, i havn't made her ultra slim, or deliberately made her as a "sex sells" character.
She works as a sales assistant in the local garage of the town, and she is the main characters living partner.
With the male and female roles in the game, i am not creating anyone that posseses typical character traits, like; Big boobs, large muscles, thin slender bodies, etc.
I am trying to aim for a natural look.
Weather this is the right approach to take, for example many games sell well because the characters have a sertain target demographic, like Lara for example.

Gender Representaion in one picture.

This is a classic example of gender represeantion, although not in video games, this image shows, the lady sitting lower than the man, this could be refuring to the social status of the man, (being in a suit) or the working class of the lady, sitting doing the work wearing casual clothing.
"i'd ask the others to stay late but they have families". The speech shows how the man feels that the fact she has no family, she doesn't mean anything to anyone and she can stay behind working for the upper classes.